The term “elevator speech” has gained some traction in the business world of late, based on the supposition that you had better be able to articulate the value proposition of your enterprise in the short span of an elevator ride. Visit the website of Columbia Container in Baltimore, and you’ll see a model of succinct clarity: “The Columbia Advantage: The right box at the right time.”
https://www.aiccboxscore.org/2021/03/columbia-container-the-right-box-at-the-right-time/